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Green Room

brief

Toothpaste packaging redesigned from the ground up for a cookie-cutter shelf. A die-cut wave, retro surf colour and 100% recycled paper, for people who care about the little things and the bigger picture.

process

Grey 3D studies of the wave-shaped die-cut insert and box sleeve.Thinking in three dimensions.
Grey 3D studies of the box with its wave cut-out, open lid and tray.
Grey 3D studies of arrow-shaped light-up signs.
Colour study: the crescent mark in twelve colour combinations beside the Green Room wordmark on sage.

final

The flat dieline for the Green Room box in sage and blue, with the wave cut-out and pack copy.Holds up from every angle.
A 3D render of the finished Green Room box with its lid open.
The built Green Room Morning Breeze box, front on, under warm evening light.
The side of the box showing the Green Room wordmark.
The back of the box with ingredients, directions and the barcode.
The box on a table beside candles in a dim room.

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