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Red Centre

brief

A date liqueur from the arid centre, in four expressions that follow the date as it ripens, each paired with a native botanical and an hour of the day. The label hides the botanical in the warm and reveals it once the bottle is cold enough to pour.

sketch

Hand-drawn lettering studies for the Red Centre wordmark in deep red ink, alongside rounded dome and crest shapes.Quiet where the category is loud.

process

Dawn poster: a Red Centre bottle beside a cocktail garnished with citrus, titled Dawn, Lemon Myrtle Date Liqueur, with ingredients and a tasting note.One system, four hours of the day.
Golden Hour poster: the Original date liqueur in a glass beside the bottle, with ingredients and a tasting note on cream.
Midday poster: a pink Quandong date liqueur cocktail in a coupe beside the bottle, with ingredients and a tasting note.
Nightfall poster: a dark Wattleseed date liqueur cocktail beside the bottle, with ingredients and a tasting note.

final

A cream Red Centre gift box with an arched window, standing on a bar in front of shelves of bottles.The label performs the temperature.
Four clear Red Centre bottles in a grid, each with a dark band label and the domed crest.
The Midday counter card standing on a wooden easel against a terracotta background.
The accordion pamphlet open on terracotta, its outside running a landscape from dawn to nightfall and its inside listing a cocktail per expression.
The Red Centre website open on a laptop resting on a wooden chair.
The Red Centre Instagram profile on a phone, lying on a terracotta surface in late sunlight.

Quandong, wattleseed and lemon myrtle have been food and medicine for First Nations people for thousands of years. This project acknowledges the Traditional Custodians of the lands these plants come from, and that the knowledge behind them is theirs.

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