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Riverland Dark Sky Reserve

brief

A new name and identity for the River Murray International Dark Sky Reserve, now Riverland Dark Sky Reserve: a name built for the consumer, not the committee. Earth and sky, carried by colour given room to breathe.

sketch

A page of pencil sketches exploring stars, a winding river, a telescope and early name ideas.The earth's palette leads.

process

Early direction: the name Southern Nights Dark Sky Reserve beside layered navy and brown bands.Where earth meets science.
Logo development: flowing navy, brown and terracotta ribbons above the Riverland Dark Sky Reserve wordmark.
Logo development: four stacked rounded bars from navy to terracotta beside the wordmark.
Logo development: the wordmark in white over horizontal bands of navy, brown and terracotta.
Logo development: the Riverland Dark Sky Reserve wordmark alone in black.

final

The final logo: four bands from night-sky navy to earth terracotta beside the Riverland Dark Sky Reserve wordmark.Tells you without trying.
The logo on a wall-mounted sign above greenery.
The logo printed on a natural canvas tote bag.
The logo on a hanging A-frame sign outside a dark timber wall.

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